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| Tekijä: | |
| Otsikko: | Soviet TV contract for Saatchi and Saatchi |
| Lehti: | Screen Digest
1989 : MARCH, p.67 |
| Asiasana: | |
| Vapaa asiasana: | Consultancy, Marketing, Advertising |
| Kieli: | eng |
| Tiivistelmä: | Soviet state broadcaster, Gostelradio has made a contract with UK advertising agency Saatchi and Saatchi to give advertising and marketing consultancy. The agency will advise on Gostelradio's advertising sales operation and introduction of sponsorship. At present Berlusconi's Pubblitalia has an exclusive contract to handle European advertising on Soviet television. |
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