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| Tekijä: | Gomery, D. |
| Otsikko: | Media Economics: Terms of Analysis |
| Lehti: | Critical Studies In Mass Communication
1989 : MARCH, VOL.6, p.43-59 |
| Asiasana: | |
| Vapaa asiasana: | Structure, Performance, Conduct |
| Kieli: | eng |
| Tiivistelmä: | The mass media in the U.S. are economic institutions. To understand their role in the American culture it's necessary to work out a framework for economic analysis. The model offered here deals with the structure, conduct, and performance of the industry. The structure directly influences the corporation's conduct and behaviour. Structure and conduct dictate the performance of the industry. |
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