haku: @author Maurer, H. W. / yhteensä: 1
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| Tekijä: | Maurer, H. W. Haas, H. |
| Otsikko: | Verkaufsforderung bei Investitionsgutern (Sales promotion of investment goods) |
| Lehti: | Marktforschung und Management
1990 : VOL. 34:2, p. 78-82 |
| Asiasana: | CAPITAL GOODS SALES PROMOTION |
| Kieli: | ger |
| Tiivistelmä: | The article presents the results of a survey in which the effect, importance and cost as partial sales promotion evaluating indicators were assessed. Overall evaluation (effect/cost x importance) was highest for exhibitions, product demonstrations and catalogues, less with training, journal articles and least with mailing, telephone marketing, reference lists, sales person competition. |
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