haku: @author Hennessy, C. / yhteensä: 1
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| Tekijä: | Hennessy, C. |
| Otsikko: | Globaldegook |
| Lehti: | Business
1990 : MARCH, p. 131, 133 |
| Asiasana: | TELEVISION ADVERTISING AIRLINES ADVERTISING EFFECTIVENESS |
| Kieli: | eng |
| Tiivistelmä: | Assessment of British Airways 'global' TV commercial and whether it has a universal appeal. Global markets of products. TV commercials in general. BA commercial analyzed. Its 3 sizes, depicted 'global' content and friendly customer qualities. |
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