haku: @author Fish, G.L. / yhteensä: 1
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| Tekijä: | Fish, G.L. |
| Otsikko: | Marketing and membership |
| Lehti: | Journal of Accountancy
1990 : JULY, VOL. 170:1, p.125-126, 128 |
| Asiasana: | PROFESSIONAL ORGANIZATIONS MARKETING ACCOUNTANTS |
| Kieli: | eng |
| Tiivistelmä: | An assessment of how participation in outside organisations can be an effective marketing tool. Selecting the organisations. Levels of participation. Acceptable marketing activities. Effective follow-up. Costs and benefits. Making contacts. |
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