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| Tekijä: | Gupta, A.K. Wileman, D. |
| Otsikko: | Improving R&D/marketing relations: R&D's perspective |
| Lehti: | R. and D. Management
1990 : OCT, VOL. 20:4, p. 277-290 |
| Asiasana: | RESEARCH ORGANIZATIONAL DEVELOPMENT MARKETING |
| Kieli: | eng |
| Tiivistelmä: | Assessment of problems in linkage between product innovation and R&D and marketing cooperation, related to a questionnaire sent to R&D directors in hi-tech companies. Research focus. Teamwork. Empathy. Changes in organizational development programmes and human resource management. R&D capabilities. Marketing. Seven Figures illustrate the study. |
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