haku: @author Neulinger, G. / yhteensä: 1
viite: 1 / 1
« edellinen | seuraava »
| Tekijä: | Neulinger, G. Roessl, D. |
| Otsikko: | Das Informationsverhalten von Unternehmen im Verlauf des Internationalisierungsprozesses = The management of information in corporations in the process of internationalization |
| Lehti: | Journal für Betriebswirtschaft
1991 : FEB-MAR, VOL. 41:2-3, p. 97-110 |
| Asiasana: | EXPORTS COMPANIES INFORMATION MANAGEMENT INTERNATIONALIZATION DECISION MAKING DECISION THEORY INDIVIDUAL BEHAVIOUR |
| Kieli: | ger |
| Tiivistelmä: | The export activity poses considerable problems of information management for small and medium-sized corporations. The main features of managing information are generally not taken into consideration, when exports are promoted by distribution of information. In the article those characteristics of the behaviour of decision-makers responsible for exports are analyzed, which influence their ways of managing information in the process of internationalization. Using the theory of decision-making, new aspects and points of view are provided, that can be used in creating firm specific promotion of exports. |
« edellinen | seuraava »
SCIMA