haku: @author Xuereb, J. M. / yhteensä: 1
viite: 1 / 1
« edellinen | seuraava »
Tekijä: | Xuereb, J. M. |
Otsikko: | Une redefinition du processus d'innovation = A redefinition of the innovation process |
Lehti: | Revue Francaise de Gestion
1991 : JUN-JUL-AUG, 84, p. 96-104 |
Asiasana: | INNOVATION PRODUCTS QUALITY ASSURANCE PRODUCT DEVELOPMENT NEW PRODUCTS SUCCESS |
Kieli: | fre |
Tiivistelmä: | The modern industrial company has to confront a double challenge today: how to offer quality products while reducing the duration of the innovation process. It is suggested that this can be achieved through a redefinition of the structure of the innovation process. It is described how to apply this new integrated process. The innovation process in an integrated structure is not defined as a sequence of activities performed by various departments, but rather as a network of activities operated under a unified supervision. Product development has a key role in the process of innovation: it transforms the product from the state of technological concept to the state of readiness for sale. |
« edellinen | seuraava »
SCIMA