haku: @author Klubescheidt, L-W. / yhteensä: 1
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| Tekijä: | Klubescheidt, L-W. |
| Otsikko: | Umweltschutz bietet ungenutzte Chancen Das Marketing muss schnell handeln! |
| Lehti: | Marketing Journal
1991 : FEB/MAR, VOL. 24:1, p.46-48 |
| Asiasana: | MARKETING ENVIRONMENT ENVIRONMENTAL PROTECTION POLLUTION |
| Kieli: | ger |
| Tiivistelmä: | Just twenty years ago the same author began his series of articles on environment protection. Now the proceedings of the last twenty years are overviewed. He states that environmental protection is a market where there are chances, the firms have not realized this possibility, however. |
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