haku: @author Salminen, P. / yhteensä: 10
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| Tekijä: | Salminen, P. Wallenius, J. |
| Otsikko: | Testing prospect theory in a deterministic multiple criteria decision-making environment. |
| Lehti: | Decision Sciences
1993 : MAR/APR, VOL. 24:2, p. 279-294 |
| Asiasana: | THEORIES MULTIPLE CRITERIA DECISION MAKING DECISION ANALYSIS |
| Kieli: | eng |
| Tiivistelmä: | Prospect theory by Kahneman and Tversky is tested in a deterministic multiple criteria decision-making context. In two experiments conducted in classroom settings subjects made pairwise preference comparisons of condominiums for sale. The results of the experiments indicate that the traditional value model did not explain the subjects' revealed preferences as well as the prospect model. We conclude that prospect theory is a reasonable model of choice for many individuals in such a context. |
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