haku: @author Antrecht, R. / yhteensä: 10
viite: 4 / 10
| Tekijä: | Antrecht, R. |
| Otsikko: | Letzte Oelung. Rolls-Royce = The recent crisis and the possible future of Rolls-Royce ! Rolls-Royce |
| Lehti: | Capital
1992 : MAR, VOL. 31:3, p. 182-184 |
| Asiasana: | CAR INDUSTRY COMPANY FAILURES CRISIS MANAGEMENT |
| Kieli: | ger |
| Tiivistelmä: | First Jaguar - taken over by Ford, then Rover, the poor man's Rolls-Royce, - made by Honda, and perhaps Rolls-Royce too. The idea of Rolls-Royce, the symbol of British art of life, in foreign hands shocks the British. The dramatic decrease in sales and a considerable loss of 60 million GBP make the sale of the renowned British automobile maker possible. The recent crisis of Rolls-Royce, the reasons and consequences of its decline are analyzed , the conditions and the possibility of a successful takeover is assessed. BMW seems to be the best choice of the candidates for Rolls-Royce. |
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