haku: @author Palmer, M. / yhteensä: 10
viite: 5 / 10
| Tekijä: | Palmer, M. |
| Otsikko: | Advertising in Europe: promises, pressures and pitfalls |
| Lehti: | Media, Culture & Society
1991 : OCT, VOL. 13:4, p.535-556 |
| Asiasana: | |
| Vapaa asiasana: | Interests, Control, Costs |
| Kieli: | eng |
| Tiivistelmä: | Importance of advertising strikingly grew in the 1980s and its becoming a new broadcasting sector. The various groups interested in advertising industry formed an influential lobby. One of the most important tasks is to inform the public about the role of advertising. There are many proposals and debate on the working regulation system. Different methods are used to estimate advertising expenditure. |
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