haku: @author Johne, A. / yhteensä: 10
viite: 4 / 10
| Tekijä: | Johne, A. |
| Otsikko: | Listening to the voice of the market |
| Lehti: | International Marketing Review
1994 : VOL. 11:1, p. 47-59 |
| Asiasana: | INTERNAL MARKETING MARKET RESEARCH DEVELOPMENT |
| Kieli: | eng |
| Tiivistelmä: | The present paper discusses the advantages of different styles of market listening for specific product development activities. Four types of product development activities are considered: routine product development, radical product development, extended product development, and new style product development. Skilful listening allows a business to build effective long-run relationships with its target markets as it is shown in the article. |
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