haku: @author Roberts, C. / yhteensä: 10
viite: 7 / 10
Tekijä: | McDonald, G. Roberts, C. |
Otsikko: | Product piracy: the problem that will not go away |
Lehti: | Journal of Product & Brand Management
1994 : VOL. 3:4, p. 55-65 |
Asiasana: | COPYRIGHT PRODUCTS MANAGEMENT |
Kieli: | eng |
Tiivistelmä: | The phenomenon of product piracy, when examined against different cultural, social and developmental needs may result in a moderation of traditional moral judgments that have tended to deprecate piracy at every conceivable opportunity. The paper outlines the magnitude of product piracy, notably in the Asian region, presents a delineation of the relevant terminology, discusses strategies used in preventing product piracy and examines alternative views on the ethics of the practice. |
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