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| Tekijä: | Bakar, R. |
| Otsikko: | Quality in information technology: incorporating the market-driven quality concepts |
| Lehti: | Asia Pacific Journal of Quality Management
1994 : VOL. 3:3, p. 54-61 |
| Asiasana: | QUALITY INFORMATION TECHNOLOGY CUSTOMERS |
| Kieli: | eng |
| Tiivistelmä: | The last five years have been both a challenging and rewarding time for IBM Malaysia which undertook the creative destruction of its past successes: proactively changing everything to re-invent itself for its customers. The transformation, which started in late 1989, is based on the market-driven quality (MDQ) premises that if it can be the best in satisfying the needs and wants of customers in the markets it chooses to serve, then everything else important will follow. |
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