haku: @author Griffin, A. / yhteensä: 10
viite: 8 / 10
| Tekijä: | Griffin, A. |
| Otsikko: | Best practice for customer satisfaction in manufacturing firms |
| Lehti: | Sloan Management Review
1995 : WINTER, VOL. 36:2, p. 87-98 |
| Asiasana: | CUSTOMERS MANUFACTURING COMPANIES |
| Kieli: | eng |
| Tiivistelmä: | Although researchers have concentrated on various measures of customer satisfaction (CS) and the relationship of CS to firm performance, they have done little to determine what constitutes the best practices of firms focusing on CS as a corporate strategy. These authors report the results of their investigation into the best practices of four manufacturing firms with reputations for delivering high levels of customer satisfaction. |
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