haku: @author Maule, C. J. / yhteensä: 10
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| Tekijä: | Acheson, K. Maule, C. J. |
| Otsikko: | Understanding Hollywood's organization and continuing succes |
| Lehti: | Journal of Cultural Economics
1994 : /1995 VOL. 18:4, p.271-300 |
| Asiasana: | FILM INDUSTRY ORGANIZATION USA |
| Kieli: | eng |
| Tiivistelmä: | Integrated international marketing of films and related merchandise and close financial ties between distributors and producers have evolved to cope with the risks of piracy, cost containment, opportunism, and revenue uncerainty. Our reading of the evidence is that this system has dominated because of its efficiency. In search of an explanation of why America remains the centre of this institutional and contractual web, we examine the impact of two world wars, the rapid commercialization of new technologies in in the United States by aggressive managers, an open financial system and the ethnic diversity, language homogenity, and size of the domestic market. |
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