haku: @author Benson, J. / yhteensä: 10
viite: 5 / 10
| Tekijä: | Ross, D. Benson, J. |
| Otsikko: | Cultural change in ethical redemption: a corporate case study |
| Lehti: | Journal of Business Communication
1995 : OCT, VOL. 32:4, p. 345-362 |
| Asiasana: | COMMUNICATION CHANGE CULTURE |
| Kieli: | eng |
| Tiivistelmä: | Imbedded within a larger culture of defense contracting and an organizational culture that rewarded the blurring of ethical boundaries, Sundstrand Corporation found itself in a crisis situation: facing federal charges of fraud, falling company stock prices, a lawsuit initiated by stockholders, and a serious threat of debarment. This study describes the transformation that occurred at Sundstrand which moved it from a culture of crisis to an organizational culture more ethical, more communicative, more financially healthy, and with a "rehabilitated" image. |
SCIMA