haku: @indexterm VISUAL DISPLAY UNITS / yhteensä: 10
viite: 3 / 10
| Tekijä: | Meyer, J-A. |
| Otsikko: | Wirkung bildlicher Darstellungen auf das informations- und Entscheidungsverhalten von Managern |
| Lehti: | Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1996 : VOL. 48:7/8, p. 738-760 |
| Asiasana: | INFORMATION SYSTEMS MIS MANAGEMENT SCIENCE DECISION SUPPORT SYSTEMS VISUAL DISPLAY UNITS EMPIRICAL RESEARCH |
| Kieli: | ger |
| Tiivistelmä: | The article provides a survey of the previos research to the influence of visual information displays on the information processing and decision behavior of managers. The article describes a latest experiment, in which a decision situation in marketing is simulated and in which the influence of animated visual displays (computer animation) is investigated. The result: animated visual displays are not generally superior to tables or static visual displays. In most cases, animated visual displays are inferior to the others. |
SCIMA