haku: @author Robson, J. / yhteensä: 10
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| Tekijä: | Robson, J. Robson, J. |
| Otsikko: | From shareholders to stakeholders: critical issues for tourism marketers |
| Lehti: | Tourism Management
1996 : NOV, VOL. 17:7, p. 533-540 |
| Asiasana: | TOURISM SHAREHOLDERS MARKETING |
| Kieli: | eng |
| Tiivistelmä: | Tony Blair's recent declaration that the British Labour Party will nurture a "stakeholder society" in the United Kingdom if it comes to power has important implications for those with a professional interest in ethics and public relations. The following analysis looks at the potential for stakeholder management to be implemented by business organizations and draws on the recent debate surrounding ideology and practical implications of a stakeholder society. |
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