haku: @author Coombs, R. / yhteensä: 10
viite: 5 / 10
| Tekijä: | Coombs, R. |
| Otsikko: | Core competencies and the strategic management of R&D |
| Lehti: | R. and D. Management
1996 : OCT, VOL. 26:4, p. 345-356 |
| Asiasana: | R&D MANAGEMENT STRATEGIC MANAGEMENT ECONOMICS |
| Kieli: | eng |
| Tiivistelmä: | There is an increasing concern amongst R&D managers and their immediate "customers" and sponsors within companies to have reliable mechanisms to direct R&D simultaneously toward effective rapid innovation and accumulation of long term technological strength. This is leading R&D managers to seek analystical tools to help them identify technologies which have particular significance for competitive advantage, for multiple SBUs, and for longer term strategic positioning, and to managem them in ways which do not leave them at the mercy of business unit strategies, but situate them closer to the core of corporate strategies. |
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