haku: @author Kucukemiroglu, O. / yhteensä: 10
viite: 5 / 10
| Tekijä: | Kaynak, E. Kucukemiroglu, O. Aksoy, S. |
| Otsikko: | Consumer preferences for fast food outlets in a developing country |
| Lehti: | Journal of Euromarketing
1996 : VOL. 5:4, p. 99-113 |
| Asiasana: | MARKETING FAST FOOD INDUSTRY DEVELOPING COUNTRIES |
| Kieli: | eng |
| Tiivistelmä: | In recent years, a major food consumption trend in urban parts of developing countries is that more consumers are eating increasingly more meals outside of their homes. Most of the growth in away-from-home eating has been in the fast food sector. In this increasingly competitive industry, while franchising has become a popular vehicle for the fast food sector's growth and maintaining profitability in the shrinking market share, it also provides target customers with high quality and effective service. |
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