haku: @author Bart, C. K. / yhteensä: 10
viite: 3 / 10
| Tekijä: | Baetz, M. C. Bart, C. K. |
| Otsikko: | Developing mission statements which work (Unternehmensziel) |
| Lehti: | Long Range Planning
1996 : AUG, VOL. 29:4, p. 526-533 |
| Asiasana: | |
| Vapaa asiasana: | UNTERNEHMENSSTRATEGIE, GROSSBETRIEBE |
| Kieli: | eng |
| Tiivistelmä: | A mission statement is potentially an invaluable tool for formulating and implementing an organization's strategy. This article reports on a survey of large Canadian firms to determine the prevalence of mission statements and how they are created and used. Most large firms had a mission statement, the top management group was most involved in its creation, it was used for a variety of purposes, and the majority of firms were satisfied with the statement and the process they had used to create it. |
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