haku: @author Griffin, A. / yhteensä: 10
viite: 6 / 10
Tekijä:Griffin, A.
Page, A. L.
Otsikko:PDMA success measurement project: Recommended measures for product development success and failure
Lehti:Journal of Product Innovation Management
1996 : NOV, VOL. 13:6, p. 478-496
Asiasana:PRODUCT DEVELOPMENT
SUCCESS
BUSINESS FAILURES
MEASUREMENT
PROJECTS
Kieli:eng
Tiivistelmä:Success is multifaceted and difficult to measure. This paper hypothesizes that the most appropriate set of measures for assessing project-level success depends on the project strategy. The objectives for a new product that creates an entirely new market will differ from those of a project that extends an existing product line. Similarly, the appropriate measures of a product development program's overall success depend on the firm's innovation strategy. Product development professionals were presented with six project strategy scenarios and four business strategy scenarios, to test these hypotheses.
SCIMA tietueen numero: 161615
lisää koriin
SCIMA