haku: @author Harris, L. C. / yhteensä: 10
viite: 10 / 10
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| Tekijä: | Harris, L. C. |
| Otsikko: | Cultural domination: the key to market-oriented culture ? |
| Lehti: | European Journal of Marketing
1998 : VOL. 32:3-4, p. 354-373 |
| Asiasana: | CORPORATE CULTURE MARKETING MANAGEMENT MARKETING CONCEPT ORGANIZATIONAL THEORY |
| Kieli: | eng |
| Tiivistelmä: | The past decade has seen a flurry of practitioner and academic interest in organizational culture. This has coincided with an increase of theoretical interest in organizational marketing. However, despite some obvious linkages, there have been few studies examining the links btw. the two. The paper synthesizes existing marketing and culture theory into conceptualizations of organizational and market-oriented cultures. Specifically, such cultures are presented as stratified, processual and subcultural. Thereafter, the development of a market-led culture is reviewed in terms of the ability of the subculture of marketing to dominate the wider organizational culture. A series of propositions is forwarded relating to factors which affect this interaction. Conclusions and implications for research are presented and discussed. |
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