haku: @author Jacoby, J. / yhteensä: 10
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| Tekijä: | Jacoby, J. Morrin, M. |
| Otsikko: | "Not manufactured or authorized by ...": recent federal cases involving trademark disclaimers |
| Lehti: | Journal of Public Policy and Marketing
1998 : SPRING, VOL. 17:1, p. 97-107 |
| Asiasana: | MANUFACTURING PUBLIC POLICY TRADE |
| Kieli: | eng |
| Tiivistelmä: | After discussing the value of trademarks to consumers and businesses, the authors outline the major objectives of trademark law. The authors review recent federal trademark infringement cases that involve the use of disclaimers, in terms of the extent to which disclaimers reduce the likelihood of consumer confusion. The authors then note recent trends and provide suggestions for further research. |
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