haku: @author Kucukemiroglu, O. / yhteensä: 10
viite: 2 / 10
| Tekijä: | Kucukemiroglu, O. |
| Otsikko: | Market segmentation by using consumer lifestyle dimensions and ethnocentrism: an empirical study. |
| Lehti: | European Journal of Marketing
1999 : VOL.33:5-6, 470-487 |
| Asiasana: | Consumer behaviour Marketing models Life style Segmentation Turkey |
| Kieli: | eng |
| Tiivistelmä: | The study identifies consumer market segments existing among Turkish consumers by using lifestyle patterns and ethocentrim. Data were collected by collected through personal interviews in Istanbul. |
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