haku: @author Harris, L. C. / yhteensä: 10
viite: 9 / 10
Tekijä: | Harris, L. C. Piercy, N. F. |
Otsikko: | A contingency approach to market orientation: distinguishing behaviours, systems, structures, strategies and performance characteristics. |
Lehti: | Journal of Marketing Management
1999 : OCT, VOL. 15:7, p. 617-646 |
Asiasana: | Marketing management Marketing research Corporate culture Retailing |
Kieli: | eng |
Tiivistelmä: | The aim of this paper is to explore and describe the distinguishing behaviours, systems, structures, strategies and performance characteristics of market orientation in different situations. |
SCIMA