haku: @author Harris, L. C. / yhteensä: 10
viite: 9 / 10
| Tekijä: | Harris, L. C. Piercy, N. F. |
| Otsikko: | A contingency approach to market orientation: distinguishing behaviours, systems, structures, strategies and performance characteristics. |
| Lehti: | Journal of Marketing Management
1999 : OCT, VOL. 15:7, p. 617-646 |
| Asiasana: | Marketing management Marketing research Corporate culture Retailing |
| Kieli: | eng |
| Tiivistelmä: | The aim of this paper is to explore and describe the distinguishing behaviours, systems, structures, strategies and performance characteristics of market orientation in different situations. |
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