haku: @author Pitt, L. F. / yhteensä: 10
viite: 4 / 10
Tekijä: | Watson, R. T. Zinkhan, G. M. Pitt, L. F. |
Otsikko: | Integrated Internet marketing |
Lehti: | Communications of the ACM
2000 : JUN, VOL. 43:6, p. 97-102 |
Asiasana: | Marketing Internet Companies |
Kieli: | eng |
Tiivistelmä: | Integrated Internet marketing is a structured approach that combines marketing strategy with Internet technology. It promotes creation of a strategy that synergistically exploits the range of Internet technologies (such as text, audio, video, and hyperlinking) to achieve marketing goals. |
SCIMA