haku: @author Goodhardt, / yhteensä: 10
viite: 9 / 10
| Tekijä: | Ehrenberg, A. S. C. Goodhardt, G. J. |
| Otsikko: | Attitudes to episodes and programmes (television). |
| Lehti: | Journal of the Market Research Society
1981 : OCT, VOL. 23:4, p. 189-208 |
| Asiasana: | TELEVISION RECEIVERS INDUSTRY TELEVISION ADVERTISING CONSUMER ATTITUDES |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA