haku: @author Gijsbrechts, E. / yhteensä: 10
viite: 4 / 10
| Tekijä: | Campo, K. Gijsbrechts, E. Nisol, P. |
| Otsikko: | Towards understanding consumer response to stock-outs |
| Lehti: | Journal of Retailing
2000 : SUMMER, VOL. 76:2, p. 219-242 |
| Asiasana: | CONSUMERS STOCKS MANUFACTURING |
| Kieli: | eng |
| Tiivistelmä: | Manufacturers as well as retailers can suffer important losses as a result of stock-outs. The magnitude of these losses depends on specific consumer reactions, which have been founds to vary with product, consumer, and situation factors. This paper presents a conceptual framework that integrated the major determinants of consumer reactions to stock-outs. The theoretical relationships provide explanations for the marked differences in stock-out effects observed in previous studies. |
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