haku: @author Pieters, R. / yhteensä: 10
viite: 3 / 10
Tekijä: | Wedel, M. Pieters, R. |
Otsikko: | Eye fixations on advertisements and memory for brands: a model and findings |
Lehti: | Marketing Science
2000 : FALL, VOL. 19:4, p. 297-312 |
Asiasana: | Advertising research Brands Consumers |
Kieli: | eng |
Tiivistelmä: | The number of brands in the marketplace has vastly increased in the 1980s and 1990s, and the amount of money spent on advertising has run parallel. Print advertising is a major communication instrument for advertisers, but print media have become cluttered with advertisements for brands. Therefore, it has become difficult to attract and keep consumersĀ“attention. |
SCIMA