haku: @author Kucukemiroglu, O. / yhteensä: 10
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| Tekijä: | Kaynak, E. Kucukemiroglu, O. Hyder, A. |
| Otsikko: | Consumers' country-of-origin (COO) perceptions of imported products in a homogenous less-developed country |
| Lehti: | European Journal of Marketing
2000 : VOL. 34:9/10, p. 1221-1241 |
| Asiasana: | CONSUMER BEHAVIOUR DEVELOPING COUNTRIES INTERNATIONAL MARKETING |
| Kieli: | eng |
| Tiivistelmä: | In recent years, consumers worldwide have been having increased access to a wide variety of products and services from other countries. Furthermore, with advances in satellite communication, travel, television outreach and internet access as well as increased education, consumers all over the world are becoming more aware of the products/ services available throughout the world. |
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