haku: @freeterm Memory / yhteensä: 10
viite: 8 / 10
| Tekijä: | Rossiter, J.R. (et al.) |
| Otsikko: | So what? A rejoinder to the reply by Crites and Aikman-Eckenrode to Rossiter et al. (2001) |
| Lehti: | Journal of Advertising Research
2001 : MAY-JUN, VOL. 41:3, p. 59-61 |
| Asiasana: | PSYCHOLOGY TELEVISION ADVERTISING |
| Vapaa asiasana: | MEMORY |
| Kieli: | eng |
| Tiivistelmä: | Rossiter et al. respond to Crites and Aikman-Eckenrode's comments on their paper "Brain-imaging detection of visual scene encoding in long-term memory for TV commercials" in the last issue of Journal of Advertising Research. |
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