haku: @author Stock, R. / yhteensä: 10
viite: 8 / 10
| Tekijä: | Stock, R. |
| Otsikko: | Kundenorientierung auf individueller Ebene: das Einstellungs-Verhaltens-Modell |
| Lehti: | Betriebswirtschaft
2002 : JAN-FEB, VOL. 62:1, p. 59-76 |
| Asiasana: | Customers Consumer satisfaction |
| Kieli: | ger |
| Tiivistelmä: | Customer orientation has dominated much of the literature. Existing research has been focused on two levels of analysis - the organizational level and the individual level. This paper aims at providing deeper insights into the construct of customer orientation on the individual level. |
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