haku: @journal_id 3890 / yhteensä: 10
viite: 10 / 10
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| Tekijä: | Baker, W.E. Sinkula, J.M. |
| Otsikko: | Market orientation, learning orientation and product innovation: delving into the organization's black box |
| Lehti: | Journal of Market-Focused Management
2002 : MAR, VOL. 5:1, p. 5-23 |
| Asiasana: | INNOVATION LEARNING MARKET ORIENTATION ORGANIZATIONAL PERFORMANCE |
| Kieli: | eng |
| Tiivistelmä: | Recent research has empirically established a synergistic effect of market orientation and learning orientation on organizational performance. This paper attempts to add to the literature by offering a more complete theoretical explanation of how these two constructs interact to affect product innovation capabilities. |
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