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| Tekijä: | Walters, R. Jamil, M. |
| Otsikko: | Measuring cross-category specials purchasing: theory, empirical results, and implications |
| Lehti: | Journal of Market-Focused Management
2002 : MAR, VOL. 5:1, p. 25-42 |
| Asiasana: | GROCERY TRADE RETAILING SALES PROMOTION SHOPPING |
| Kieli: | eng |
| Tiivistelmä: | This study measures the level of cross-category specials purchasing in a Hi-Lo grocery market and develops and tests a model of the determinants of cross-category specials purchasing using shopping basket level data, information from surveys of shoppers, and retailer promotions. |
SCIMA