haku: @journal_id 3890 / yhteensä: 10
viite: 9 / 10
Tekijä: | Walters, R. Jamil, M. |
Otsikko: | Measuring cross-category specials purchasing: theory, empirical results, and implications |
Lehti: | Journal of Market-Focused Management
2002 : MAR, VOL. 5:1, p. 25-42 |
Asiasana: | GROCERY TRADE RETAILING SALES PROMOTION SHOPPING |
Kieli: | eng |
Tiivistelmä: | This study measures the level of cross-category specials purchasing in a Hi-Lo grocery market and develops and tests a model of the determinants of cross-category specials purchasing using shopping basket level data, information from surveys of shoppers, and retailer promotions. |
SCIMA