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| Tekijä: | Locander, W.B. (et al.) |
| Otsikko: | Developing a leadership-rich culture: the missing link to creating a market-focused organization |
| Lehti: | Journal of Market-Focused Management
2002 : JUN, VOL. 5:2, p. 149-163 |
| Asiasana: | LEADERSHIP ORGANIZATIONAL CULTURE RELATIONSHIP MARKETING |
| Kieli: | eng |
| Tiivistelmä: | This article examines leadership and its development in the context of creating a market-focused organization. It links the areas of leadership development, leadership skills, and internal customer culture to the strategy development process. |
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