haku: @author Baker, J. / yhteensä: 10
viite: 3 / 10
| Tekijä: | Mittal, B. Baker, J. |
| Otsikko: | Advertising strategies for hospitality services |
| Lehti: | Cornell Hotel and Restaurant Administration Quarterly
2002 : APR, VOL. 43:2, p. 51-63 |
| Asiasana: | ADVERTISING STRATEGY |
| Vapaa asiasana: | HOSPITALITY SERVICES |
| Kieli: | eng |
| Tiivistelmä: | Because services are intangible, hospitality advertising must overcome the quadruple challenges of abstraction, generality mental impalpability, and non-searchability. |
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