haku: @author Bunn, D. W. / yhteensä: 10
viite: 5 / 10
Tekijä: | Bunn, D. W. |
Otsikko: | Metering of electricity revealed : audience presence during breaks in television program. |
Lehti: | Journal of Advertising Research
1982 : OCT-NOV, VOL. 22:5, p. 35-39 |
Asiasana: | TELEVISION ADVERTISING MEDIA RESEARCH ADVERTISING RESEARCH CONSUMER BEHAVIOUR |
Kieli: | eng |
Tiivistelmä: |
SCIMA