haku: @author Shoham, A. / yhteensä: 10
viite: 3 / 10
| Tekijä: | Fiegenbaum, Avi Lavie, D. Shoham, A. |
| Otsikko: | The competitive positioning of foreign MNEs in domestic markets: theoretical extensions and evidence from the Israeli market |
| Lehti: | Management International Review
2004 : VOL. 44:3, p. 261-284 |
| Asiasana: | Multinational companies Competition Positioning Domestic trade |
| Kieli: | eng |
| Tiivistelmä: | The paper offers a model of the competitive positioning of foreign MNEs (FMNEs) in less developed countries. The model acknowledges that FMNEs and their domestic counterparts engage in strategic interactions and reference-points positioning with the objective of maximizing customers' satisfaction, and that customers respond to this strageic behavior. |
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