haku: @freeterm Grounded Theory / yhteensä: 10
viite: 4 / 10
| Tekijä: | Han, J. Mills, J. E |
| Otsikko: | Zero acquaintance benchmarking at travel destination websites: that is the first impression that national tourism organizations try to make? |
| Lehti: | International Journal of Tourism Research
2006 : NOV, VOL 8:6, p. 405-430 |
| Asiasana: | |
| Vapaa asiasana: | grounded theory hospitality and tourism website effectiveness national tourism organizations online promotion evaluation zero acquiantance |
| Kieli: | eng |
| Tiivistelmä: | This article discusses the marketing effectivenes of hospitality and tourism websites. The uthors develop a tool called the online promotion evaluation instrument with the aim of condencing 47 existing tools. The new instrument was tested in a random sample of 25 National Tourism Organization websites worldwide. The results are presented in this paper with implications for future research. |
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