haku: @author Laesser, C. / yhteensä: 10
viite: 5 / 10
| Tekijä: | Beritelli, P. Bieger, T. Laesser, C. |
| Otsikko: | The impact of the internet on information sources portfolios: insight from a mature market |
| Lehti: | Journal of Travel & Tourism Marketing
2007 : VOL. 22:1, p. 63-80 |
| Asiasana: | information internet promotion |
| Kieli: | eng |
| Tiivistelmä: | The paper contributes to the study of information sourcing behaviour of travellers and considers the impact of the WWW on the composition of information sources. A case study is conducted within the Swiss travelling population. It seems that travellers who assign a high importance to the WWW as a source of information are younger and better educated, hold good professional positions/ are undergoing training. WWW appears to be complementary rather than a substitutive source. However, travel situation does have an effect on that. |
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