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| Tekijä: | Fernandez-Morales, A. Mayorga-Toledano, M.C. |
| Otsikko: | Seasonal concentration of the hotel demand in Costa del Sol: A decomposition by nationalities |
| Lehti: | Tourism Management
2008 : OCT, VOL. 29:5, p. 940-949 |
| Asiasana: | seasons tourism |
| Vapaa asiasana: | Gini index |
| Kieli: | eng |
| Tiivistelmä: | Costa del Sol is a Mediterranean destination in the South of Spain with a degree of seasonality that has shown little variation during the last 20 years. This study applies the decomposition of the Gini index of seasonal concentration by nationalities. The estimation of relative contributions to the overall seasonal concentration by nationalities is the main outcome of this decomposition. These measures can be of help in the design of counter-seasonal policies. The results suggest that planners interested in reducing seasonality may concentrate their efforts in consolidating markets with negative marginal effect over the index of concentration. Besides, marketing targets may be focused primarily in the winter season for the markets with positive relative marginal effect. |
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