haku: @author Gabor, A. / yhteensä: 10
viite: 7 / 10
| Tekijä: | Bates, J. M. Gabor, A. |
| Otsikko: | Changes in subjective welfare and purchasing behaviour : report on an enquiry. |
| Lehti: | Journal of the Market Research Society
1987 : APR, VOL. 29:2, p. 183-207 |
| Asiasana: | CONSUMER ATTITUDES CONSUMER RESEARCH SURVEYS |
| Kieli: | eng |
| Tiivistelmä: | The results of an investigation of the shifts in welfare perceiving and purchasing behavior are presented. The data base and the research methodology are described. Questionnaire data are presented about changes in subjective welfare. The explored sample was segmented according to marital status, social class, and terminal age of education. Reasons are given for changes in subjective welfare. Changes in the pattern of purchases are described. The share and the role of main sources for groceries is outlined. Concluding remarks are summarized about the accuracy of the data and opinions. |
SCIMA