haku: @author Smith, D. C. / yhteensä: 10
viite: 9 / 10
| Tekijä: | Prescott, J. E. Smith, D. C. |
| Otsikko: | A project-based approach to competitive analysis. |
| Lehti: | Strategic Management Journal
1987 : SEP-OCT, VOL. 8:5, p. 411-423 |
| Asiasana: | STRATEGIC MANAGEMENT COMPETITIVENESS PROJECT MANAGEMENT DECISION MAKING MODELS |
| Kieli: | eng |
| Tiivistelmä: | A project-based framework is proposed for competitive analysis. The framework was developed from field research involving sixteen projects. A comparison of project-based and comprehensive competitive analysis system is made to illustrate their differences. A case example from field research is utilized to illustrate concepts central to this approach and its practical utility. A set of guidelines regarding pitfalls to avoid in project-based competitive analysis is presented. A case example is presented to illustrate the use of the approach. |
SCIMA