haku: @author Macharzina, K. / yhteensä: 10
viite: 6 / 10
| Tekijä: | Macharzina, K. Engelhard, J. |
| Otsikko: | Internationales Management. |
| Lehti: | Betriebswirtschaft
1987 : MAY/JUN, VOL. 47:3, p. 319-344 |
| Asiasana: | MULTINATIONAL COMPANIES MANAGEMENT INTERNATIONAL MARKETING TAXATION |
| Kieli: | ger |
| Tiivistelmä: | The intensive internationalization of company activity strengthens the interest in theoretic studies on this tendency. International management can be divided into foreign, multinational and global management. Ten management orientated studies are presented. The selection contains papers in German language of recent years. They focus on management of internationalizing companies including their export activity and foreign investments, on international marketing and on management and taxation of foreign affiliates. The treated writings contain a wide spectrum of questions. |
SCIMA