haku: @author Smith, D. C. / yhteensä: 10
viite: 8 / 10
| Tekijä: | Smith, D. C. Prescott, J. E. |
| Otsikko: | Demystifying competitive analysis. |
| Lehti: | Planning Review
1987 : SEP/OCT, VOL. 15:5, p. 8-13 |
| Asiasana: | STRATEGIC PLANNING COMPETITIVENESS MARKETING INFORMATION |
| Kieli: | eng |
| Tiivistelmä: | Though the value of competitive intelligence is undeniable, very few firms actively combine their planning process with their competitive analysis. Seven common myths are listed, which are mainly to blame for the uncoordinated approaches most firms adopt towards competitive analysis . |
SCIMA