haku: @author Smith, D. C. / yhteensä: 10
viite: 7 / 10
| Tekijä: | Prescott, J. E. Smith, D. C. |
| Otsikko: | The largest survey of "leading-edge" competitor intelligence managers. |
| Lehti: | Planning Review
1989 : MAY/JUN, VOL. 17:3, p. 6-13 |
| Asiasana: | COMPETITOR ANALYSIS CORPORATE STRATEGY COMPETITIVENESS |
| Kieli: | eng |
| Tiivistelmä: | A survey of select members of the Society of Competitor Intelligence Professionals on how leading edge firms organise and operate their competitive analysis units, with guidelines to avoid pitfalls. The administration and structure of competitive intelligence /CI/ programmes. CI personnel. Benefits and problems associated with CI programmes. Developing CI programmes. A Box gives details of the study and eight Exhibits cover aspects of CI programmes. |
SCIMA