haku: @author Rieser, I. / yhteensä: 10
viite: 5 / 10
| Tekijä: | Rieser, I. |
| Otsikko: | Absatzwegsysteme |
| Lehti: | Unternehmung
1987 : AUG, VOL. 41:4, p.274-284 |
| Asiasana: | MARKETING MODELS DISTRIBUTION TRADE TRADING COMPANIES |
| Kieli: | ger |
| Tiivistelmä: | Systems of distribution and their institutions are constantly changing. Evolving processes of concentration, changes of market shares and developing new operating forms of trade. These processes make pressures on producers and traders to reconsider and adapt their concepts and methods. The "wheel of retailing" hypothesis describes the development of different operating forms (warehouses, supermarkets, discount houses etc.). The main influencing factors of change. The most useful models which can be used in the everyday marketing practice are treated. |
SCIMA